“Whilst practising as a Vet in rural New South Wales, I was often asked by pet owners to recommend a wholesome treat that they could reward their pets with as a treat or training aid.
Knowing of nothing suitable that met my high standards of health and nutrition,
I decided to develop my own.
Using only human grade beef liver sourced from my family butcher, I sliced, oven dried and packaged what was to become the first 100% natural liver treats.
Word-of-mouth recommendation amongst customers, friends and even other vets saw the demand grow beyond the ability of my home-based business to satisfy.
In November 1998 The Show’em How Much You Love’em Company was born and the first love’em® liver treats were successfully launched.
Since then the love’em® brand has become synonymous with healthy pet treats and our range of products has grown ten-fold.
More importantly, our company proudly continues its original promise to consumers: “To develop products for pet lovers that enhance both the health of their pets and the enjoyment of pet ownership.”
Veterinarian Dr Marie Rowe BVSc. MSc.